On December 3, 2024, the sixth meeting of the fourth council and the fifth meeting of the fourth standing council of the China Health Association were convened in Beijing. President Wang Jianrong delivered a work report at the meeting, emphasizing the significance of the health care industry to the national economy and public welfare, and commended the achievements of the branch organizations.

In June 2024, the 19th China Health Embroidery Beauty Artistry Exchange Conference, organized by the Beauty and Health Branch of the China Health Association, was successfully held. Ms. Hu Lanying, CEO of JiaYuXiangMei, was invited to serve as the chairman of the conference. She delivered a keynote speech on "The Cultural Inheritance and Innovation of Embroidery Art," which garnered widespread attention and sparked discussions within the industry.

In recognition of Ms. Hu Lanying's outstanding contributions to the field of beauty and health care, she was elected as a director of the fourth council of the China Health Association during this conference. This honor not only affirms her personal achievements but also acknowledges her contributions to the industry.

Her election is a recognition of the association's appreciation for industry elites and an emphasis on their professional capabilities. It also signifies that the association will continue to lead the industry towards higher levels of development in the future.

Craftsmanship Wields the Pen, Embroidering a Beautiful Life

Ms. Hu Lanying, CEO of JiaYuXiangMei and founder of the brand "LANCIN AESTHETICS", has accumulated over 20 years of extensive experience in the embroidery industry. Her pursuit of embroidery skills is almost fastidious, always approaching her work with a perfectionist's craftsmanship spirit.

This relentless pursuit of perfection has driven her to continuously break through and innovate in both craftsmanship and aesthetics. She has successfully launched innovative services such as the Threaded Eyebrow Technique and the JiaYuXiangMei Aesthetics 5.0, leading the entire embroidery industry to a qualitative leap in service standards.

Ms. Hu Lanying believes that the art of embroidery is not only a means of beautification but also a form of artistic expression and cultural transmission. It is an important way to fulfill people's aspirations for a better life. She has observed that clients who seek changes due to eyebrow issues are often facing challenges in their lives as well.

Through the transformation of embroidery, they not only undergo a refreshing change in appearance but also see a significant boost in self-confidence, adopting a more positive and upward-looking mindset. This empowers them to better overcome the challenges in life. This is precisely the brand vision of JiaYuXiangMei – "Beautifying a woman, happiness a family, harmonizing a society."

What JiaYuXiangMei pursues is to use the art of embroidery to bestow upon every woman a power that transcends mere beauty, enabling them to shine in their lives, enhance their sense of self-worth, and bring greater happiness to their families and society as a whole.

Passing on Beauty, Sharing Happiness

Today, the group owns brands such as Qi Xing Xiang Xiu and LANCIN AESTHETICS, and cooperates with 34 brand-licensed companies across 34 provinces and cities nationwide, serving more than 50,000 beauty salons and benefiting millions of customers. In this brilliant achievement, the leadership and contributions of Ms. Hu Lanying, the group's CEO, have been crucial. Her vision and unremitting efforts are key to the group's success.

Ms. Hu Lanying has cultivated over 500 embroidery masters within the group. Many of these technical teachers, with their exquisite skills and pursuit of beauty, have gained widespread recognition in the market and achieved a leap in their professional careers. As the chairperson of the 19th China Health Embroidery Beauty Artistry Exchange Conference, Ms. Hu Lanying shared valuable resources from the JiaYuXiangMei Business School with all practitioners at the conference, demonstrating the responsibility and commitment of the conference chairperson through concrete actions.

Looking back, during the initial ten years of JiaYuXiangMei's establishment, Ms. Hu Lanying led the group to focus on the technical aspects, deeply engrossed in high-precision facial feature artistic embroidery, creating personalized external beauty for customers. In the following decade, the group further upgraded its services, integrating traditional Chinese studies and facial feature psychological counseling to provide professional consulting services, assisting customers in achieving a harmonious unity of external beauty and internal temperament.

Looking ahead, JiaYuXiangMei plans to further deepen this philosophy in the new decade. By taking into account customers' professional backgrounds, age stages, and personal temperament, the group aims to enhance customers' dynamic beauty and achieve a higher level of personalized service through image design and temperament shaping.

Ms. Hu Lanying's appointment marks a further consolidation of JiaYuXiangMei Group's influence and professional status in the field of beauty and health care. Looking to the future, JiaYuXiangMei will continue to provide customers with exceptional services, driven by a spirit of craftsmanship and innovation, while promoting the industry to higher levels and creating more value for society!

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